What does The 100 look like?
Get a taste of what went down in 2018 in Hamburg, Germany
Why did we create The 100?
We, along with our peers, have spoken at and attended many conferences and events around the world and often returned back to our day to day life missing something. We didn’t feel a deeper connection to the speakers, organizers, or other attendees at these conferences and events. We reflected and unearthed a couple truths…

Conferences are not Human
We believe podiums should be reserved for orchestra conductors, stages reserved for musicals, and press seats for, well, press conferences. When was the last time you were able to ask a speaker a question at a conference? Felt comfortable asking a personal question in a room of ten thousand people? Shaken a speakers hand? Had a one-on-one conversation with them? Had lunch with them? Had a coffee with them? Created something tangible with them? Your answer is probably “never” on most counts. We wanted to change this. All of this is possible at The 100.
Conferences put Themes and Topics, before Formats.
Narrowing conferences down to specific themes and topics is helpful for potential attendees to decide if they are interested in coming. But this is also limiting. If you’re only interested in one future-focused topic, then The 100 is likely not the right event for you. However, if you are a future-focused person, we will cover some of the most pressing questions facing our future. And instead of topics, we believe in formats. We feel that conferences need to be an equal balance of listening and doing. We want you to work on something of value with your fellow participants and speakers. The goal is to allow you to engage with speakers in the development of something you can take home with you, show your colleagues and family, and hopefully use in your daily life.

What is Future Summit Series?
Future Summit Series was created by Ryan McLaughlin and Miami Ad School as a new event series to bring future-focused formats together with pioneering individuals. The 100 is the signature event of Future Summit Series. Both Ryan McLaughlin and Miami Ad School have collaborated previously, developing micro-conferences, client events and salons in New York, Los Angeles, Berlin and Hamburg.